About me 


I’m an eCommerce marketing strategist, on a mission to help women entrepreneurs succeed in eCommerce and show you how simple it can be, push you to break the rules & learn how to stand out.

| The Ecommerce Coach | Lara Pulsford | The Ecommerce Coach | Lara Pulsford

Hey I'm Lara Pulsford

From corporate to Brick & Mortar to thriving online business.

I never fit in to the corporate world, I quit & decided to open up my own business, a retail store. Online became a must in covid and saw my business thrive. But it was not overnight…

I fell in love with eCommerce & marketing

I loved the learning, the chase, the growing my email list, creating the best unboxing experience, launching new products, re-positioning my brand and products, finding new ways to talk to my ideal customer… I could go on.

It was a wild ride but it ignited in me a fire and a need to help other women and their online businesses. 

It’s easy starting a business the hard graft comes later, and I want to simplify the process for you.

PSA: There's no

In this era of information overload and endless Googling, my framework brings you tried-and-trusted strategies that work like a charm in any industry. Believe me, I firmly stand by the notion that there’s no one-size-fits-all solution. That’s why I’m committed to being your partner every step of the way. 

Together, we’ll fearlessly navigate the landscape of eCommerce.

Ready to have a call and create your one of a kind marketing plan?